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Friday, October 22, 2010

No Daddy

http://videos.godaddy.com/godaddy_media.aspx?ci=13336
I distinctly remember watching this commercial during the 2008 Super Bowl. I could not believe the FCC allowed this commercial to be played, and after watching it I thought GoDaddy.com was a porn site. The clip starts out with a woman holding a beaver, then Danika Patrick comes out of another car and begins to unzip her jacket. Before she exposes anything too inappropriate for TV, she gives a pitch for GoDaddy.com. Although Danika Patrick removing her clothes has absolutely nothing to do with domain names, which is what GoDaddy.com specializes in, the connection between the two is made by the idea of "exposure." I can say that this commercial had people talking the next day, especially my friends and other males who watched the big game. Even though the commercial may not be the most classy, it was effective in the sense that people became aware of the GoDaddy brand name.

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