thats amore

UPS is no longer doing the whiteboard ads, which I really liked, but I think they did a good job with this commercial. Love is a theme in the ad, and UPS is trying to communicate to their audience that UPS loves logistics. The song in the commercial is a remake of "Amore," which means love in Italian. UPS mailed packages start out in America, and the commercial follows the packages to Italy. At the end, a message is shown that reads "UPS loves logistics" and the message comes full circle. I think this ad is effective and it communicates how UPS uses technology to be logistical. I like this ad because UPS is moving away from the whiteboard ads and this commercial should get people talking about something new.